SOME IDEAS ON HOW MARKETING ON HOLD CAN
HELP YOUR BUSINESS

• Cross-promote ALL the products and services you have to offer
• Answer your customers most frequently asked questions
• Reinforce other marketing efforts
• Motivate your customers to act
• Offer helpful tips about your company's products
• Promote special events/services/offers

WHAT DOES THIS MEAN TO YOUR COMPANY?

If you only have 40 callers in a day (that's only 5 per hour!) and each is on-hold for about 30 seconds.... in one year you could market to over 10,000 callers and utilise over 100 hours of time!

Solution:

An American Telecommunications study shows that 90% of people placed on "silent hold" hung up within 40 seconds. In contrast, those exposed to music held on for 30 seconds longer and those given a combination of information and music hung in for up to three minutes.

Remember...Your customers cannot buy what they don't know about!

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